Front view of the Damlax beige wooden exhibition stand at AYMOD September 2024

AYMOD Footwear Fashion Fair · 2024 · Istanbul

Damlax | AYMOD Autumn 2024 Wooden Exhibition Stand

Designed and delivered for Damlax at AYMOD September 2024, this 109 m² exhibition stand combines warm beige chipboard finishes, bright product displays and an inviting circulation plan.

ClientDamlax

FairAYMOD Footwear Fashion Fair

LocationIstanbul Expo Center

Area109 m²

SystemChipboard Wooden Stand

Date2024-09-04 – 2024-09-07

DESIGN APPROACH

A warm, refined and inviting display experience

To present Damlax’s footwear collections in a warm and refined atmosphere, we developed a restrained architectural language led by beige tones. The 3-metre-high stand volume, light-coloured surfaces and prominent logo application create balanced visibility along the exhibition aisle.

Across 109 m², product shelving was planned together with reception and meeting points. Open corners welcome visitors from different directions, while illuminated display surfaces make the full collection easy to explore throughout the stand.

Interior of the Damlax beige exhibition stand at AYMOD September 2024 — Beige chipboard surfaces, illuminated product shelves and a warm meeting atmosphere.

PROJECT DECISIONS

Decisions that shape the details

Warm material palette

Beige chipboard surfaces create a calm, high-quality backdrop for Damlax’s collections.

Inviting frontage

Open corners and wide entrances visually connect the stand with the exhibition aisle.

Layered product presentation

Illuminated shelves and varied display heights present the footwear collection clearly and in an organised way.

BUILD AND DESIGN

From concept to the exhibition floor.

Compare the completed on-site build with the pre-production design visuals in one project journey.

Interior view of the Damlax beige stand at AYMOD September 2024 — Bright product walls and a warm material language.

General perspective of the Damlax beige wooden exhibition stand — Open entrances and product-focused circulation.

Completed Damlax stand at AYMOD — The finished stand on the exhibition floor.

Installation of the Damlax beige stand — On-site assembly of the chipboard modules.

Interior installation of the Damlax AYMOD stand — Installation of the display units and interior details.

Front-perspective render of the Damlax AYMOD Autumn 2024 stand — Beige frontage, logo surface and open entrance layout.

Second-perspective render of the Damlax AYMOD Autumn 2024 wooden stand — Overall view of the product shelves and meeting areas.

Side-elevation render of the Damlax AYMOD Autumn 2024 stand — The relationship between the stand volume and the exhibition aisle.

Interior render of the Damlax AYMOD Autumn 2024 stand — Illuminated product display surfaces.

Interior design render of the Damlax AYMOD Autumn 2024 stand — Integration of meeting and collection presentation areas.

05 / PRODUCTION AND INSTALLATION

From chipboard production to a 3-metre-high stand

The stand’s beige architectural shell, product shelves and reception elements were produced from chipboard. Workshop-prepared modules were assembled at Istanbul Expo Center to suit the 3-metre height; lighting, graphics and finishing details were then completed before handover.

Design
3D Visualisation
Production
Installation

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