Front view of the Damlax beige wooden exhibition stand at AYMOD September 2024

AYMOD Footwear Fashion Fair · 2024 · Istanbul

Damlax | AYMOD Autumn 2024 Wooden Exhibition Stand

Designed and delivered for Damlax at AYMOD September 2024, this 109 m² exhibition stand combines warm beige chipboard finishes, bright product displays and an inviting circulation plan.

ClientDamlax
FairAYMOD Footwear Fashion Fair
LocationIstanbul Expo Center
Area109 m²
SystemChipboard Wooden Stand
Date2024-09-04 – 2024-09-07
01

DESIGN APPROACH

A warm, refined and inviting display experience

To present Damlax’s footwear collections in a warm and refined atmosphere, we developed a restrained architectural language led by beige tones. The 3-metre-high stand volume, light-coloured surfaces and prominent logo application create balanced visibility along the exhibition aisle.

Across 109 m², product shelving was planned together with reception and meeting points. Open corners welcome visitors from different directions, while illuminated display surfaces make the full collection easy to explore throughout the stand.

Interior of the Damlax beige exhibition stand at AYMOD September 2024
Beige chipboard surfaces, illuminated product shelves and a warm meeting atmosphere.
02

PROJECT DECISIONS

Decisions that shape the details

01

Warm material palette

Beige chipboard surfaces create a calm, high-quality backdrop for Damlax’s collections.

02

Inviting frontage

Open corners and wide entrances visually connect the stand with the exhibition aisle.

03

Layered product presentation

Illuminated shelves and varied display heights present the footwear collection clearly and in an organised way.

05 / PRODUCTION AND INSTALLATION

From chipboard production to a 3-metre-high stand

The stand’s beige architectural shell, product shelves and reception elements were produced from chipboard. Workshop-prepared modules were assembled at Istanbul Expo Center to suit the 3-metre height; lighting, graphics and finishing details were then completed before handover.

  • Design
  • 3D Visualisation
  • Production
  • Installation

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