Bayhome at HOMETEX 2025 | Exhibition Stand

Designed for Bayhome at HOMETEX 2025, this exhibition stand was installed on a 12 × 10 metre, 120 m² footprint at Istanbul Expo Center for 20–23 May 2025. The design objective was not simply to place home textile products on walls, but to create a coherent environment where visitors could explore different collections while experiencing Bayhome’s warm, contemporary visual identity.

Continuous curved forms around the outer shell soften the corners and open the stand towards the aisles. A light decorative paint finish provides a calm background for the black Bayhome identity and the colour and texture of the displayed textiles. Warm neon LED lines follow the curves, turning the architectural outline into a recognisable feature across the exhibition hall.

The reception desk at the entrance forms the first point of contact along the visitor route. Positioned nearby, the LED screen gives moving brand, collection or campaign content a visible surface facing the aisle. Bringing the screen, reception and illuminated logo niche into the same sightline makes the Bayhome identity easy to read on arrival.

Inside the stand, white textile drapes, product presentation surfaces, light timber details and woven pendant lights create a softer setting. The bar and seating area provide a transition from product discovery to business conversation without interrupting the display zones. The 120 m² plan therefore accommodates reception, exploration and meetings as distinct but connected parts of one visitor journey.