AYMOD Footwear Fashion Fair · 2024 · Istanbul
Damlax at AYMOD Spring 2024 | Wooden Exhibition Stand
A 109 m² custom wooden stand for Damlax at AYMOD Spring 2024. An anthracite and black architectural shell brought together clear branding, illuminated footwear displays and open visitor circulation.
DESIGN APPROACH
A strong brand setting built around the footwear collection
The Damlax project used anthracite and black surfaces to establish a clear exhibition identity. The three-metre-high wooden shell and large logo surfaces gave the brand a recognisable presence along the surrounding aisles. Rather than compete with the collection, the dark architecture created a controlled background for the products.
Within the 109 m² footprint, illuminated shelves and niches were connected to open meeting points and a comfortable circulation route. The contrast between darker surfaces and display lighting brought attention to the colours and shapes of the footwear. Open corners and wide entrances allowed visitors to move from the aisle to product presentation and then to a conversation with the team.
PROJECT DECISIONS
Decisions that shape the details
Brand visibility
A three-metre-high anthracite elevation and prominent logo identified the stand.
Product display
Illuminated shelves and niches contrasted with the dark background.
Visitor flow
Open corners and wide entrances connected displays with meeting areas.
BUILT PROJECT AND DESIGN
From concept to the exhibition floor.
Compare the completed project with the pre-production design visuals.
From workshop modules to a three-metre-high stand
The anthracite and black shell and product display units were manufactured using melamine-faced chipboard. Workshop-prepared modules were assembled at Istanbul Expo Center, followed by checks of the connections, lighting and graphics before handover.
The real project photographs and the pre-production 3D designs are presented in separate galleries. Together they show how the product-focused layout was developed and realised on site.
Planning a footwear exhibition? Share your collection size, display quantities, open sides and meeting requirements with our custom exhibition stand team. These details help define the layout, production and installation scope.
- Design
- 3D visualisation
- production
- installation
FOR YOUR NEXT PROJECT
Create a wooden exhibition stand around your collection.
Share your fair, stand dimensions and display requirements so we can plan your design, production and installation.
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