HOMETEX 2025 · 2025 · Istanbul
Ambians by Isbay at HOMETEX 2025 | Custom Exhibition Stand
A 93 m² custom exhibition stand for Ambians by Isbay at HOMETEX 2025, featuring curved forms, decorative finishes, CNC detailing and warm lighting around the textile collection.
DESIGN APPROACH
Bringing the textile brand’s identity into an exhibition space
The Ambians HOMETEX 2025 stand was designed to offer more than a product display: it introduced visitors to a warm, refined atmosphere associated with the brand. Oval architectural forms, arched niches and CNC-cut details created a recognisable setting for the curtain and fabric collections. Light beige and off-white textured finishes provided a calm background for close inspection of colour, texture and material.
Within the 15.5 × 6 metre footprint, product presentation, decorative niches, brand communication and meetings were arranged along an open visitor route. Concealed LED lighting, linear light details and track spotlights supported the layered display. Satin-finished stainless-steel logos, selected furniture and pampas arrangements completed the visual language without interrupting movement between the collections and meeting areas.
PROJECT DECISIONS
Decisions that shape the details
Curved architecture
Oval forms, arched niches and CNC details defined the stand identity.
Decorative finishes
Textured beige and off-white surfaces supported the textile presentation.
Layered displays
Curtains and fabrics were arranged for accessible product inspection.
Lighting
Concealed and linear LEDs worked with track spotlights.
Brand details
Satin stainless-steel logos, furniture and natural arrangements completed the setting.
Visitor journey
Open circulation connected product browsing with business meetings.
BUILT PROJECT
From concept to the exhibition floor.
Explore the project through its on-site application photographs.
Design, fabrication and installation by Zana Architecture
Zana Architecture coordinated the design, custom wooden production, CNC fabrication, decorative paint finishes, lighting, satin stainless-steel logos, furniture selection and installation at Istanbul Expo Center.
The photographic gallery documents the completed Ambians environment, including exterior views, textured surfaces, product displays and branding details. The material and lighting choices were considered together so that the stand presented a consistent atmosphere at both architectural and product scale.
If you are preparing for a home textile exhibition, share your stand dimensions and collection requirements with our custom stand design team. We can review the display layout, meeting areas and production scope around your brand.
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FOR YOUR NEXT PROJECT
Let’s design the setting for your textile collection.
Tell us your exhibition, stand size and collection needs. We will review a tailored design, production and installation scope.
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