Bayhome at HOMETEX 2024

Bayhome’s HOMETEX 2024 stand was designed as a clear architectural frame for the company’s home textile collections. Open corners and entrances facing more than one aisle made the stand approachable, while the upper brand surfaces established a recognizable presence within the exhibition hall. Product displays remained visible from the aisles without enclosing the meeting areas.

The 16 × 9 metre layout separated reception, collection display, meetings and service functions. This arrangement helped visitors move between fabric displays and business conversations without treating the entire stand as a single undifferentiated space. The project demonstrates how a 144 m² footprint can bring product presentation and hospitality together.

Custom wooden elements, a controlled colour palette and product-focused lighting formed the main design language. The completed photographs show illuminated Bayhome signage, framed textile displays and light lines that define the stand’s edges. The architectural surfaces support the fabrics rather than competing with their colours and textures.

Pre-production 3D visuals and built-stand photographs are presented separately in the gallery, allowing prospective exhibitors to distinguish design proposals from the delivered environment. For an international brand preparing to exhibit in Turkey, this makes the scope of a custom wooden exhibition stand easier to assess.